This 1950s color film about the value of having air conditioning was written and directed by Will Kohler as a Cinelux Production, and was presented by the Worthington Corporation, makers of furnaces and air conditioners. The Worthington Corporation was a diversified American manufacturer that had its roots in Worthington and Baker, a steam pump manufacturer founded in 1845. In 1967 it was merged with Studebaker and Wagner Electric to form Studebaker-Worthington. This company was in turn acquired by McGraw-Edison in 1979.
The opens with black and white photos of a 1950s woman clothing shopping, seated at a soda fountain, and sitting under a large hair dryer (:19-:33). Her husband sits at desk smoking a cigarette. A window air conditioning unit is behind him. (:47-:54) He arrives home in a 1950s Chevrolet and slides out the passenger door. He pumps up the tire on his son’s bicycle and wipes the sweat from his face (:55- 1:35). Inside, his wife, wearing a dress and choker necklace, gives him a kiss. The living room is decorated in 1950s patterned curtains and lamps. He opens the window to let fresh air in. She closes it and wipes the dust off a desk as a result of what it brought into the room. He sits in a patterned chair to read the newspaper ( 1:36- 2:30). The wife wears a half-apron over her dress and the two wash and dry dishes in a 1950s kitchen with peach cupboards. He continues to wipe sweat off his brow. She wakes him up from his nap in his chair ( 2:32- 2:58). In the bedroom, the two sleep in separate twin beds. He tosses and turns in his 1950s patterned pajamas. He goes to the refrigerator for a cold drink and a snack. The clock on the radio shows 2:47. His wife and daughter also find it too hot to sleep comfortably. The radio clock says 6:05 ad he wakes up in the chair ( 3:00- 5:25). The wife, wearing a sleeveless 1950s polka-dot dress, enters a store that sells air conditioning. He provides a demonstration using temperature gauges and a heat lamp. He also demonstrates humidity by blowing into a straw in a beaker ( 5:30- 7:55). The husband uses a black rotary desk phone in the office. He also goes to the same air conditioning store. The same salesman shows him how an AC unit can be connected to a furnace or placed on top of the furnace and connected to a waterless air-cooled condensing system outside a house or replace the existing furnace with a combination heating and cooling unit in one cabinet operated by a wall thermostat. He removes the panel to show the blower. He demonstrates with a sponge full of water the amount of moisture squeezed out every 24 hours ( 7:57- 10:12). The salesman arrives at the home and they look at the current Worthington Climatrol furnace. The wife wears a 1950s black dress with a large pendant necklace. They sign the papers to purchase the new air conditioner ( 10:15- 12:25). The husband is shown lying on the floor in his shorts and open shirt. He wears sunglasses and has a lamp pointed at him. A 1950s TV on a wire stand can be seen ( 12:26- 12:50).
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com
navy officer ranks 1950s WORTHINGTON CORP. MODERN AIR CONDITIONER PROMOTIONAL FILM 65294 | |
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